Humanizing brands, moving people.
Hello, we're Monigle
We’ve got the freedom to challenge what’s expected and the imagination to dream up something new. We work with you to build a brand that works hard in the real world—not just the boardroom. Each brand and experience we cultivate with our clients is centered around human connection.
Whether you’re tackling a full rebrand or elements of your brand—strategy, insights, brand architecture, activation, culture, environment or asset management and governance—Monigle has an expert team and resources to partner with you.
What we do
Brand
Story, mission, identity and language form your brand’s foundation. Ensure it’s laid correctly—and in a way that resonates with people.
Experience
In today’s experience economy, every touchpoint matters. Ensure that you understand, invest in, design and implement every facet of your brand experience for impact.
Culture
Brands that are strong externally are brands that are strong internally. Empower and inspire your people to live and advance your brand.
Activation
Take your brand beyond the boardroom and make it tangible and functional in the real world. After the initial jump-start, it’s time to maintain the momentum.
Management
Your brand isn’t just for today and it isn’t just for tomorrow. Account for your day two and beyond by putting the right tools and processes in place to continuously manage and measure your brand.
Branded environments
Take your brand beyond the boardroom and make it tangible and functional in the real world. After the initial jump-start, it’s time to maintain the momentum.
The days of fixed 200-page PDF brand guidelines are behind us. BEAM is a brand engagement and asset management platform designed with the understanding that brands are living, ever-evolving entities.
Loved by world class brands
Private: Deloitte
Chase
Our thinking
Stay on top of your brand game and get an in-depth perspective on how we see the world with a plethora of resources on all things brand, culture, management, and experience.
Guiding principles for creating a human brand
A human brand is a bridge—between mind and heart; culture and business. Read these specific behaviors that you can implement at your organization today to make your brand more human.
Enabling a consistent brand experience
Expectations of brands have never been higher. Is your brand set up for long-term success? To help answer that question, we’ve put together a checklist to evaluate your brand’s fundamentals.
Brand Enabled podcast
Welcome to Brand Enabled: The Human Stories Behind Branding, our podcast bringing together top brand leaders from Fortune 1000 companies including Johnson & Johnson, BJC Healthcare, Colgate-Palmolive, and more.