LCMC Health

Healthcare with heart

Every so often, a brand’s most powerful expression is right under our noses, nascent within culture, waiting to be found and fostered. Such was the case with LCMC Health, a New Orleans health system in need of a new identity and brand position to unify its family of hospitals and employees. We found an immediate and pervasive truth across our workshops: everything and everyone was extraordinary—extraordinary people, extraordinary experiences. We felt a little more loved, heard louder laughs and had longer hugs. This “extraordinariness” isn’t just true for LCMC Health; it’s part of the DNA of New Orleans. They even have a word for it: lagniappe.