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CAMPAIGN
Women’s Healthcare
The goal of this campaign is to increase system awareness and usage of LCMC Health women’s health care services.
Challenge: Get women in the New Orleans metropolitan area to believe that women’s health isn’t an uncomfortable and impersonal “to do”. Touro, one of the LCMC Health network’s hospitals, has a strong maternity care reputation, but we recognize that women’s health goes beyond that, and despite high satisfaction scores, we’ve yet to position ourselves as the go-to destination for comprehensive care, where our family-like approach sets us apart.
Our way in: At LCMC Health, we believe women’s health is about more than clinical labels–it’s about caring for the whole person with empathy and understanding, recognizing that every woman is more than a body, but somebody with a unique story worth celebrating.
For many, women’s healthcare feels like an uncomfortable line item on the “to do” list of life.
21? Time for a pap smear. 40? Better schedule that mammogram. That kind of care is more like an errand to run than a relationship that grows. To address this all-too-common reality, we acknowledge women deserve to be seen and heard as more than their age of the stage of life they happen to be in.
Because they’re more than that. Much, much more.
CAMPAIGN
Get out there
The goal of this campaign is to increase system awareness and usage of LCMC Health.
The challenge: Get the people in the New Orleans metropolitan area to believe that diligence and attention to health and wellness is a source of empowerment and not one more thing. Consumers are holding organizations accountable for the decisions they make, experiences they provide, and their ability to make our world a better place for all.
The way in: By inviting the people of NOLA to take time for themselves (through the guise of paying attention to their health and seeing their doctor), we get them engaged in a call to community action. When people feel a sense of belonging, they embrace experiences that support group wellness.
There’s a lot to love about this community of ours.
The tastes, the sounds, and the unexpected sights that, when you live here long enough, you come to expect. So, are you enjoying every day to the fullest?
If you’re not living your best New Orleans life, it’s about time you did. And it starts with feeling good.
At LCMC Health, we want to help you stay healthy from head to toe–and be ready to live it up when the mood strikes.
