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Transcending the transactional
When Valley Bank decided it was time to evolve from a community retail bank to a commercial bank built for growth, they turned to Monigle. The ask was to help transform their esteemed legacy into a powerful promise to their clients’ ambitions and the future.
While the logo and primary color palette needed to stay the same, we evolved the mark into a dynamic device, elevated their photography style, and built a sophisticated suite of illustrations. The brand voice came to life through newly-minted Valleyspeak, a style of communicating that is grounded in Valley’s human-centered way of speaking to clients, each other and the world.
For Valley, success is concrete—an all-in, bold and ambitious vision for realizing and pursuing business life and legacy.
