Humanizing Brand Experience: Pediatric edition
Overview
Humanizing Brand Experience has expanded to take a fresh look at the pediatric landscape. In this study, Monigle’s leading methodology evaluates 42 brands across 30 markets to understand how today’s pediatric healthcare brands form deep human connections that drive choice and advocacy.
Exploring how brand performance across four dimensions shapes parents’ decisions for their childrens’ healthcare, the study delivers actionable insights and critical data to guide healthcare leaders in creating powerful holistic brand experiences.
Methodology & impact
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Informed by6,139pediatric healthcare consumers
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Rankings of42U.S. pediatric healthcare brands
Download the study:
Top 10 most human pediatric brand rankings:
01
Boston Children's Hospital
02
Cincinnati Children's
03
Children's Hospital of Philadelphia
04
Texas Children's
05
Children's Healthcare of Atlanta
06
Orlando Health Arnold Palmer Hospital for Children
07
Children's Wisconsin
08
Joe DiMaggio Children's Hospital
09
Dell Children's
10
Nationwide Children's
“This study provides critical insights for pediatric brands.
It’s not just about the quality of care; it’s about creating a comprehensive and human experience for parents and children. The brands that capture the mindspace of being the best, while following through with care that makes parents feel reassured and confident, will be the ones that truly succeed.”
Dave Middendorf
Executive Director, Health, Care, and Wellness
Monigle
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