Humanizing Brand Experience: Financial Services edition
Overview
Now in its 4th year, our Humanizing Brand Experience: Financial Services edition, Vol 4 report, in partnership with American Banker, aims to equip financial institutions with strategies to lead, thrive, and win in today’s dynamic times.
The report leverages a model proven to drive consumer choice and advocacy, exploring what drives the best experiences across four key dimensions, while offering tangible steps for financial institutions to adapt and meet consumers’ changing needs.
Methodology and impact
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Informed by5,500+U.S. financial services consumers
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Research covers60+drivers across four key dimensions
Inside the report
Get a sneak peek of the insights you’ll find in this year’s report.
Chapter 1
The interconnectivity of wealth, health, and vitality
Chapter 2
Digital experiences reach their tipping point
Chapter 3
AI bridges the experience gap
Chapter 4
Engagement beyond the screen
Chapter 5
Transforming through culture design
“This report underscores the pivotal era we are in for financial brands. As we navigate the AI revolution, banks need a cultural transformation to match the moment and keep pace with the velocity of change for both customers and colleagues.
Further, the undeniable connection between health, wealth and well-being demands deeper investment in communities and partnerships as it represents fertile territory for financial institutions to create new pathways for customer acquisition and ultimately positive impact. While there is a lot to consider, this could not be a more exciting time for financial brands to shape the future.”
– Brian Elkins, Executive Director of Strategy for Financial Services, Monigle
