Mergers and Acquisitions playbook

A merger or acquisition can mean many different things for brands, employees and audiences. In our detailed M&A playbook we dive into what problems will likely arise, what issues you may face, and potential considerations, tips, and solutions you can use to help keep things organized and aligned.

From choosing the right name to planning launch day, we’ve laid out our thinking, proven strategies, and can’t-miss advice for optimizing every step in the process. This is your ultimate resource to navigating arguably one of the most significant brand challenges: the M&A rebrand. Download the playbook today!

Topics we explore:

• Choosing the right name
• Navigating close dates
• Establishing the team and process
• Putting culture first
• Organizing your portfolio
• and so much more!

Download our in-depth M&A playbook